Yesterday was World AIDS Day. Media coverage of HIV/AIDS has fallen by 70% in the developed world in the last 20 years according to an ongoing study into sustainability-related media coverage worldwide. Despite this some great work is being done to raise awareness of these diseases and raise funds for related charities.

Last night, Sunday Tribune journalist, Una Mullally, braved the Arctic weather and slept outside to raise money for Open Heart House – “an innovative culturally diverse project which challenges the social stigma and associated isolation of living with HIV through peer support”. Una and buddy, Will St. Leger have raised an impressive €3280 so far. You can donate to the cause here.

The mobile geosocial network Foursquare partnered with the (RED) to allow users who include #turnRED in their check-ins to unlock a special (RED) badge to raise awareness of World AIDS Day.

I also came across this clever video today, created by TBWA Paris. “AIDES: A Life” is an ad spot created as part of the AIDES campaign. AIDES describe themselves as “the first association in the fight against AIDS in France and Europe”.

httpvh://www.youtube.com/watch?v=UYWfEf2Dlbs&feature=player_embedded