Who knew that one third of women aged 18-34 check Facebook when they first wake up – before even going to the bathroom?
Such statistical gems can be found in this presentation by Marta Kagan, Managing Director at US integrated marketing agency, Espresso.
The slickly designed presentation really emphasises how quickly social media has become mainstream and the sheer volume of usage on the various social networks. When you look at numbers like these it’s hard to believe some people still believe (and they do…seriously…I’ve spoken to them recently) that social media is simply a fad – a black hole for teenagers spare time or a way for consumer brands to ‘be cool’. This is not the case.
Social media has evolved and has penetrated every aspect of our lives – influencing our purchasing decisions, how we interact with friends, how we get our news and how we get a job…just to name a few. All media is becoming social media these days.
Whether you are focused on business-to-business communications or consumer campaigns, your PR and marketing initiatives should have an integrated online strategy. Everyone from politicians and stay at home mums, to pensioners and journalists, and everyone is between, is online. If your brand isn’t, then you are at an immediate disadvantage.