A new online campaign is hoping to make Irish Dance more relevant to a modern audience. Think Michael Flatley’s Riverdance except with hands only….what?!…Check out this video which has amassed over 1,781,000 views.

httpvh://www.youtube.com/watch?v=iANRO3I30nM

Apart from the fact these guys are champion Irish dancers, would you have gotten ‘Irish Dance’ from that video? I certainly didn’t.

The video is part of the ‘Up & Over It’ campaign – a collaboration Suzanne Cleary, Peter Harding and Jonny Reed – which aims “to stretch the concept of Irish Dance to its limits”. The act appeared at the Edinburgh Fringe Festival earlier this year and put on a show described as “a sensational multimedia extravaganza for the post-pop generation” which combined irish dance, electro-pop, nouveau folk and video.

The trio have also developed a website and a Facebook page which has over 7000 fans.