I’m sure everyone read the news that Britain’s beach volleyball players will now carry QR code advertising on their bikini bottoms courtesy of a sponsorship deal done with two of the teams stars and betting company, Betfair.

Well now lingerie label, Victoria’s Secret, is getting in on the QR code action. They’ve launched a new outdoor campaign to pique the interest of the public (presumably guys) by asking them to scan the QR code to ‘reveal Candice’s secret’! A nice use of QR codes which is sure to see guys out on the street with their tongues and phones hanging out!

Victoria's Secret Billboard Campaign - Sexier than Skin

(h/t 708 Media)