Many companies today are keen to plunge their brand/service into the potentially murky waters of social media. They take a cursory look and see other well known faces splashing around, creating waves on Facebook, YouTube and Twitter, and dive straight in without bothering to learn to swim first.
I spotted two presentations this week that I’d recommend anyone considering embarking on a social media campaign take the time to watch.
The first is a video laden with snappy facts which does a great job of emphasising why it’s essential that your company/brand has an online presence and highlights the power of social media.
The second is a presentation (spotted here) which throws a shovel load of salt on your expectations and should ensure that you don’t embark on your digital campaign certain that you’re going to have a viral phenomenon on your hands.