So ‘the man your man could smell like’ a.k.a the ‘Old Spice Guy’ has made his comeback.

In advance of the Super Bowl in the US, one 16 year old was selected as the Old Spice Super Fan and, not only given tickets to the Super Bowl, but an opportunity to become an Elebrity (internet celebrity). He was given access to the new Old Spice advert in advance of it’s screening, to share across his social network.

Apparently Chris Gatewood snagged Super Fan status after he recorded himself imitating the Old Spice guy in his school.


Where can you go when your man smells like me?” asks the new advert…


Personally I thought the novelty had worn off this ad series and the creators should have thanked their lucky stars they hit on a winner and ‘swan dived’ into their promotions. However over half a million people have listened to the call to Chris Gatewood announcing he was the Super Fan and another 2.5 million people have watched the new advert….so what do I know?!

That said, the latest installment in the series – promoting Old Spice Komodo – is a bit weak so perhaps the writers will struggle to sustain the campaign.