Singer-songwriter Prince is on the publicity trail as he’s about to release his latest album “20Ten” as a freebie with European newspapers and magazines. In the UK, fans will be able to get their hands one of 2.5millions CDs on July 10th when they buy their copy of the Daily Mirror or the Scottish paper, the Daily Record. Concert tickets will also be given away in competitions in those papers.
In Prince’s first UK newspaper interview in over 10 years and a “World exclusive” with the Daily Mirror, he said:
“The internet’s completely over. I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it and then they get angry when they can’t get it.
The internet’s like MTV. At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good.”
As a result Prince’s album won’t be released via download on iTunes, you won’t get any official videos on YouTube and the eccentric singer has even closed down his official website.
This isn’t the first time Prince has signed a deal with a paper to giveaway his albums. In 2007 he was widely criticised by music retailers when he struck a deal with The Mail on Sunday in the UK to release his album “Planet Earth”. Sony BMG refused to distribute the album in UK stores.
So is Prince’s motivation in this deal, as he claims, “finding new ways to distribute” music? Ah…unlikely. With newspaper deals across Europe, Prince has ensured that millions of people will be able to get their mitts on his album for little more than the cost of their paper of choice. Clever…particularly since his recent albums failed to top the charts and it’s unlikely his album would have found its way to so many listeners ears otherwise.
By securing a deal with the papers, Prince gets to have his cake and eat it do. He has the cash deal, his album reaches millions and, thanks to the ready access to CDs, copies of this album will be all over the internet faster than you can say ‘the artist formerly known as’.