When is an ad for a big van more than an ad for a big van? When you can actually physically use the van in the ad for something!
Check out this clever online advertising campaign to promote the Opel Movano Van range. It transformed banner adverts from a distraction into a utility by allowing people to upload large files directly to the virtual van (up to 2GB) and send them to a friend or colleague…echoing the real life use of the van and giving users a reason to engage with the advert.
(Watch for the annoying typo!!)