Perspectives on the intersection of marketing, technology & healthcare


user experience


What pharma digital marketers need to know about Google’s mobile search change

Digital marketing, Digital pharma

Yesterday Google announced some changes to how it helps users find mobile-friendly content. They will now penalise websites that use intrusive pop-ups or interstitials. Websites that Google deems to be blocking quick and easy access to content through such tactics will be have a lower mobile search ranking from January 1, 2017. More Google searches take place on mobile devices than…


The Power of Curiosity


Watch Apple’s Chief Design Officer, Jony Ive chat with Star Wars Director, J.J. Abrams, on ‘Inventing Worlds in a Changing One’.