Perspectives on the intersection of marketing, technology & healthcare




Will Your Undies Withstand the Next Curry?

Marketing strategy, PR

I came across these great adverts by Australian underwear brand, Bonds, today – they’re part of the company’s “Say no to Dodgy Undies” campaign which was run in Australia a few months ago. Not just an ad campaign, the creative was launched off the back of a survey of 1100 Australian men to find out their underwear habits. The results…


B2B Online Networking Brings in New Business

PR, Social Media

‘Social networking…that’s just for the likes of Coca Cola and Nike isn’t it? We’re mainly focused on B2B communications so it doesn’t really apply to us.’ If you’ve heard that before then read on. “A Global Survey of Business Social Networking“, commissioned by Regus has revealed that 40% of companies globally have successfully used social networks to find new customers,…