New research from UK market research agency, You Gov, reveals that two in five (41%) of the UK online population claim to be getting bored of social media. The recession is also affecting social media habits. Read more about this here.
Emily Maitlis reports on Facebook’s advertising model. Featuring a rare interview with Zuckerberg himself, the film tells the story of Facebook’s creation, looks at the accuracy of The Social Network movie, and examines Facebook’s plans to use the personal information it has collected to power a new kind of online advertising. Well worth a watch.
Social media marketing can be tricky with a multitude of factors affecting each tweet or post including the timing of the engagement attempt. This infographic sheds some light on when is the best time to engage with people online (B2B and B2C).
A great ‘advergame’ from Mini called Mini Maps which allows Facebook users to race friends in virtual Mini’s anywhere in the World.
KLM Airlines roll out the KLM Surprise campaign to ‘spread happiness’ to passengers but fail to monitor the fruit of the campaign.