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The Social Media and Online PR Report 2010 from Econsultancy and bigmouthmedia was released last month and revealed how companies are using to harness social media for marketing, sales, customer service and other business objectives.
Some interesting statistics on Facebook use in Ireland and a list of the top ten brands on the site in Ireland.
An average consumer writes an open letter to advertising and marketing people after a social media campaign by a sausage manufacturer is the straw that broke his cash-strapped back.
Forbes.com has outlined what they think are the top ten social media campaigns and illustrated these through pictures. This is worth a look as it gives a quick snapshot of the creativity and quality of delivery required to make a real impact online and get people talking. Click here to go to the Forbes Best-Ever Social Media Campaigns.
Who knew that one third of women aged 18-34 check Facebook when they first wake up – before even going to the bathroom? Such statistical gems can be found in this presentation by Marta Kagan, Managing Director at US integrated marketing agency, Espresso. The slickly designed presentation really emphasises how quickly social media has become mainstream and the sheer volume…
To mark Facebook reaching 500 million active users, BBC News posted the infographic below which is based on figures from Nielsen. It’s a handy snapshot which highlights the change in social networking sites in the past year.