Perspectives on the intersection of marketing, technology & healthcare


public relations


How Facebook Do PR using Facebook

PR, Social Media

Facebook have started a page outlining how they leverage their own social network for PR. On the page you’ll find info on creating social content, promoting events, optimizing Pages, and integrating with Facebook tools…all straight from the horses mouth as it were! Last week, in efforts to strengthen their relationships with the PR industry, Facebook invited public relations pro’s to…


The Good, The Bad & The Ugly PR Behind the BP Oil Spill


The BP oil spill in the Gulf of Mexico is the largest offshore oil spill in US history. BP have finally managed to put a temporary cap on the well which has spewed out between 94 million and 184 million gallons of oil into the sea.  The flow of oil is now stopped for the first time in 87 days….


Tips for PR People from the SB Post


Incase you missed it, Catherine O’Mahony took the opportunity to outline some tips for PR people on contacting journalists in yesterday’s Sunday Business Post. Some of these tips should be well known to experienced PR people but for those new to PR, these are a must read. Regardless, getting advice on public relations from a journalist’s point of view never…