Irish people are increasingly turning to the internet for medical diagnosis and advice in order to save the cost of a GP visit. The Irish Pharmacy Union states this isn’t surprising and are warning of the dangers of ‘watercooler experts’ through an interactive website.
Medication non-adherence is a significant issue in modern healthcare and one which poses a challenge for healthcare marketing and PR professionals as well as the medical community. An infographic from the US sheds light on the issue and highlights the importance of communication when it comes to compliance with prescribed medicine.
Despite moves by pharmaceutical industry regulators both here and abroad to clarify rules around use of social media, pharma companies remain wary of delving into the social networking site to promote their brand/campaigns. This reticence will not be helped by the announcement today that Bayer UK have become the first pharma company to breach the UK ABPI Code of Practice for the Pharmaceutical Industry through their use of Twitter.