August 25, 2016
Yesterday Google announced some changes to how it helps users find mobile-friendly content. They will now penalise websites that use intrusive pop-ups or interstitials. Websites that Google deems to be blocking quick and easy access to content through such tactics will be have a lower mobile search ranking from January 1, 2017. More Google searches take place on mobile devices than…
April 3, 2016
For companies in the Pharmaceutical and Life Science sectors, executing on social media strategies is more complex than in other industries. Legal and regulatory requirements mean attentive social media monitoring is required – both for customer engagement but also for adverse event reporting requirements. IMS have partnered with social media management platform, Hootsuite, on a tool for just that.
September 22, 2011
Interesting integrated film campaign from Johnson and Johnson in China which targets the female market with a campaign written from the point of view of a vagina.
November 8, 2010
Pfizer open an online GP surgery this week to help people quit smoking as the pharmaceutical sector start to embrace digital strategies.