August 16, 2016
At the end of last year Cisco announced a restructuring of global marketing and corporate communications, letting over 100 people go. This was part of a strategic shift from traditional marketing to ‘real time-personalised marketing communications’ from new CMO Karen Walker. The tech firm is now recruiting for over 200 new roles in content marketing at the company. From fluffy…
June 30, 2016
I was recently interviewed for a FirstWord Report on ‘Customer Experience in Physician and HCP Engagement‘. Customer Experience (CX) has been a ‘hot topic’ for a few years now with the inevitable buzzword bingo that goes with it. The increase in dedicated ‘Customer Interaction’, ‘Customer Excellence’ or ‘Customer Experience’ roles and titles that have been established in companies across sectors is testament…
September 20, 2010
Two German students with a penchant for chocolate have harnessed the power of personalisation in their expanding company, Chocri. You can create your own chocolate bars with ease choosing from the normal to the ‘exotic’ ingredients.