Perspectives on the intersection of marketing, technology & healthcare




Should you be hiring a content marketing team?

Change management, Digital marketing, Marketing strategy

At the end of last year Cisco announced a restructuring of global marketing and corporate communications, letting over 100 people go. This was part of a strategic shift from traditional marketing to ‘real time-personalised marketing communications’ from new CMO Karen Walker. The tech firm is now recruiting for over 200 new roles in content marketing at the company. From fluffy…


Customer Experience is the Brand

Business Strategy, Digital marketing, Marketing strategy

I was recently interviewed for a FirstWord¬†Report on ‘Customer Experience in Physician and HCP Engagement‘. Customer Experience (CX) has been a ‘hot topic’ for a few years now¬†with the inevitable buzzword bingo that goes with it. The increase in dedicated ‘Customer Interaction’, ‘Customer Excellence’ or ‘Customer Experience’ roles and titles that have been established in companies across sectors is testament…