July 5, 2011
Despite moves by pharmaceutical industry regulators both here and abroad to clarify rules around use of social media, pharma companies remain wary of delving into the social networking site to promote their brand/campaigns. This reticence will not be helped by the announcement today that Bayer UK have become the first pharma company to breach the UK ABPI Code of Practice for the Pharmaceutical Industry through their use of Twitter.
February 12, 2011
What causes consumers to say “it’s not me, it’s you” and move to “unsubscribe,” “unfan,” “unlike,” or “unfollow” a brand? A new report looks at exactly that – the motivations and actions of US consumers as they terminate their relationships with brands through Email, Facebook, and Twitter.
November 8, 2010
Pfizer open an online GP surgery this week to help people quit smoking as the pharmaceutical sector start to embrace digital strategies.
July 12, 2010
I came across an interesting study over the weekend of the World’s “100 most valuable brands” which concluded that there was a clear and significant relationship between quality online consumer engagement and financial performance. Wetpaint/Altimeter group looked at how well these brands were engaging with consumers using social media and “how that engagement correlates with their most important financial metrics:…
July 9, 2010
Just as advertising and corporate sponsorship keeps many print publications on our shelves, so too it keeps the wheels of the internet turning. More and more websites are integrating advertising platforms and negotiating sponsorship deals with big brands to ensure they’ve the cash to keep their online show on the road. However it’s often a fine line between making your…