Clothes catalogues just got more interesting thanks to an innovative use of augmented reality by online outdoor clothes retailer, Moosejaw. Their new application allows readers of the catalogue to interact with its images and effectively gives them x-ray vision!
How Location & Mobile Technology Can Revolutionise Small Business [Fast Company video] – The online small business revolution is upon us. Offering discounts on goods and services is nothing new, but having location data and intent is a holy grail.
A clever campaign by P&G in Stockholm mixing online and offline marketing to great effect. A Facebook game app was created controlling a shooting robotic arm in a train station which took aim at white laundry. Stain a piece of clothing and win a prize…watch the video for more info.
New social media website aims to make it easier for PR and marketing professionals to reach the masses with their marketing messages. I interviewed Glenn Gaudet, President and Founder of GaggleAMP to find out more.