Perspectives on the intersection of marketing, technology & healthcare




I Need an iPhone 4 but Don’t Know Why


I’ve watched this video a few times now and the nerd in me had a good ol’ snort each time. A clever video which highlights the power of brand ‘iPhone’ and the Apple marketing machine: httpvh://


Pac-Man iPhone Wallpaper

Digital marketing

When Google transformed their homepage into a playable version of the classic video game Pac-Man, we were all hooked. In fact it’s estimated that the game resulted in $120m in lost productivity as workers spent much longer on the page than the usual 11 seconds it takes the average user to search. A Japanese company has now developed a nice…