Perspectives on the intersection of marketing, technology & healthcare


iPhone app


MINI Use an App to Create Reality Car Chase

Social Media

Clever use of mobile technology in the launch campaign for the new MINI Countryman – they create a reality game in Stockholm which has people chasing the car around the city and competiting against other consumers


Golden Pages App Launched with a Video

PR, Social Media

Truvo, the company behind the Golden Pages, have officially launched the new Golden Pages iPhone app with a video. ‘The Golden Pages Journey’ follows a phone book and it’s ‘friends’ around Dublin city and ends with a shot of the app on a smartphone. There are some nice touches in this video such as the phonebooks circling the wheel of…