Perspectives on the intersection of marketing, technology & healthcare

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196

How Facebook Do PR using Facebook

PR, Social Media

Facebook have started a page outlining how they leverage their own social network for PR. On the page you’ll find info on creating social content, promoting events, optimizing Pages, and integrating with Facebook tools…all straight from the horses mouth as it were! Last week, in efforts to strengthen their relationships with the PR industry, Facebook invited public relations pro’s to…

190

The Good, The Bad & The Ugly PR Behind the BP Oil Spill

PR

The BP oil spill in the Gulf of Mexico is the largest offshore oil spill in US history. BP have finally managed to put a temporary cap on the well which has spewed out between 94 million and 184 million gallons of oil into the sea.  The flow of oil is now stopped for the first time in 87 days….

275

What’s the Worst That Could Happen?

PR, Social Media

Never underestimate the power of an irrate mother. One disgruntled and ‘shocked’ Glaswegian parent went head to head with Coca-Cola after a promotional campaign for Dr. Pepper on Facebook saw references to an infamous porn video appear on her 14 year old daughters status updates. Part of the ‘What’s the Worse That Could Happen’ creative, Coca-Cola developed a Facebook application…

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