Emily Maitlis reports on Facebook’s advertising model. Featuring a rare interview with Zuckerberg himself, the film tells the story of Facebook’s creation, looks at the accuracy of The Social Network movie, and examines Facebook’s plans to use the personal information it has collected to power a new kind of online advertising. Well worth a watch.
Social media marketing can be tricky with a multitude of factors affecting each tweet or post including the timing of the engagement attempt. This infographic sheds some light on when is the best time to engage with people online (B2B and B2C).
A clever campaign by P&G in Stockholm mixing online and offline marketing to great effect. A Facebook game app was created controlling a shooting robotic arm in a train station which took aim at white laundry. Stain a piece of clothing and win a prize…watch the video for more info.
What causes consumers to say “it’s not me, it’s you” and move to “unsubscribe,” “unfan,” “unlike,” or “unfollow” a brand? A new report looks at exactly that – the motivations and actions of US consumers as they terminate their relationships with brands through Email, Facebook, and Twitter.