Perspectives on the intersection of marketing, technology & healthcare


digital strategy


Customer Experience is the Brand

Business Strategy, Digital marketing, Marketing strategy

I was recently interviewed for a FirstWord¬†Report on ‘Customer Experience in Physician and HCP Engagement‘. Customer Experience (CX) has been a ‘hot topic’ for a few years now¬†with the inevitable buzzword bingo that goes with it. The increase in dedicated ‘Customer Interaction’, ‘Customer Excellence’ or ‘Customer Experience’ roles and titles that have been established in companies across sectors is testament…