Yesterday Google announced some changes to how it helps users find mobile-friendly content. They will now penalise websites that use intrusive pop-ups or interstitials. Websites that Google deems to be blocking quick and easy access to content through such tactics will be have a lower mobile search ranking from January 1, 2017. More Google searches take place on mobile devices than…
Is there a collective denial within the pharma industry that digital marketing is a ‘nice to have’ not a ‘need to have’? If you’ve struggled to get buy-in for multichannel campaigns, here’s some facts to help you.
New research from UK market research agency, You Gov, reveals that two in five (41%) of the UK online population claim to be getting bored of social media. The recession is also affecting social media habits. Read more about this here.
Social media marketing can be tricky with a multitude of factors affecting each tweet or post including the timing of the engagement attempt. This infographic sheds some light on when is the best time to engage with people online (B2B and B2C).