Perspectives on the intersection of marketing, technology & healthcare

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Digital Marketing

586

What pharma digital marketers need to know about Google’s mobile search change

Digital marketing, Digital pharma

Yesterday Google announced some changes to how it helps users find mobile-friendly content. They will now penalise websites that use intrusive pop-ups or interstitials. Websites that Google deems to be blocking quick and easy access to content through such tactics will be have a lower mobile search ranking from January 1, 2017. More Google searches take place on mobile devices than…

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Is the social media novelty wearing off?

Social Media

New research from UK market research agency, You Gov, reveals that two in five (41%) of the UK online population claim to be getting bored of social media. The recession is also affecting social media habits. Read more about this here.

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