Perspectives on the intersection of marketing, technology & healthcare

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content marketing

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Should you be hiring a content marketing team?

Change management, Digital marketing, Marketing strategy

At the end of last year Cisco announced a restructuring of global marketing and corporate communications, letting over 100 people go. This was part of a strategic shift from traditional marketing to ‘real time-personalised marketing communications’ from new CMO Karen Walker. The tech firm is now recruiting for over 200 new roles in content marketing at the company. From fluffy…

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