Perspectives on the intersection of marketing, technology & healthcare

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Consumer Engagement

86

Falling Out of Love with Brands Online

Social Media

What causes consumers to say “it’s not me, it’s you” and move to “unsubscribe,” “unfan,” “unlike,” or “unfollow” a brand? A new report looks at exactly that – the motivations and actions of US consumers as they terminate their relationships with brands through Email, Facebook, and Twitter.

74

Study: Brands That Do Better Online Do Better Financially

PR, Social Media

I came across an interesting study over the weekend of the World’s “100 most valuable brands” which concluded that there was a clear and significant relationship between quality online consumer engagement and financial performance. Wetpaint/Altimeter group looked at how well these brands were engaging with consumers using social media and “how that engagement correlates with their most important financial metrics:…

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