March 16, 2012
Freddy Mercury swinging an electric eel. Steven Hawkins swearing. Being raped by a gang of Pandas. Two hour jacuzzi of horse sweat. These are just some of the things referenced in this absolutely crazy advert for Vytautas Mineral Water. Love it or hate it? httpvh://youtu.be/nITLob098W8
February 12, 2011
What causes consumers to say “it’s not me, it’s you” and move to “unsubscribe,” “unfan,” “unlike,” or “unfollow” a brand? A new report looks at exactly that – the motivations and actions of US consumers as they terminate their relationships with brands through Email, Facebook, and Twitter.
July 12, 2010
I came across an interesting study over the weekend of the World’s “100 most valuable brands” which concluded that there was a clear and significant relationship between quality online consumer engagement and financial performance. Wetpaint/Altimeter group looked at how well these brands were engaging with consumers using social media and “how that engagement correlates with their most important financial metrics:…