Perspectives on the intersection of marketing, technology & healthcare

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Coca-Cola

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What’s the Worst That Could Happen?

PR, Social Media

Never underestimate the power of an irrate mother. One disgruntled and ‘shocked’ Glaswegian parent went head to head with Coca-Cola after a promotional campaign for Dr. Pepper on Facebook saw references to an infamous porn video appear on her 14 year old daughters status updates. Part of the ‘What’s the Worse That Could Happen’ creative, Coca-Cola developed a Facebook application…

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