1043

Fail Fast Stupid – Embracing Failure in Marketing

Business Strategy, Digital pharma, Marketing strategy

“Do you think it is ok to fail in your company? Raise your hand if you feel it’s ok.” This was the question I asked the audience at a pharma digital marketing conference recently. As many of you know, being in a hotel meeting room with no windows for a two-day meeting is depressing. Being in that same room looking…