June 30, 2016
I was recently interviewed for a FirstWord Report on ‘Customer Experience in Physician and HCP Engagement‘. Customer Experience (CX) has been a ‘hot topic’ for a few years now with the inevitable buzzword bingo that goes with it. The increase in dedicated ‘Customer Interaction’, ‘Customer Excellence’ or ‘Customer Experience’ roles and titles that have been established in companies across sectors is testament…
January 30, 2011
The Old Spice guy adverts last year were the most viewed adverts of 2010. Well they’re back and will be surprising one ‘fan’ to launch their new campaign.
July 12, 2010
I came across an interesting study over the weekend of the World’s “100 most valuable brands” which concluded that there was a clear and significant relationship between quality online consumer engagement and financial performance. Wetpaint/Altimeter group looked at how well these brands were engaging with consumers using social media and “how that engagement correlates with their most important financial metrics:…
July 8, 2010
I’ve watched this video a few times now and the nerd in me had a good ol’ snort each time. A clever video which highlights the power of brand ‘iPhone’ and the Apple marketing machine: httpvh://www.youtube.com/watch?v=FL7yD-0pqZg