Perspectives on the intersection of marketing, technology & healthcare




MINI Use an App to Create Reality Car Chase

Social Media

Clever use of mobile technology in the launch campaign for the new MINI Countryman – they create a reality game in Stockholm which has people chasing the car around the city and competiting against other consumers


Taking the Twit out of Twitter

PR, Social Media

A couple of weeks ago I attended the Dublin Web Summit. Ray Nolan, one of the speakers and Founder of and, made a comment that stuck in my mind. He advised not to “tweet away your career” as he believes if you’re on Twitter all the time during your work day then you’re probably not doing your work…