Sinn Fein have had their thinking caps on of late, pondering how to market their proposals on job creation to the 40,000 young unemployed people of Ireland. So what innovative marketing strategy did they come up with? Answers on a beer mat please.

Yep. The political party are launching a beer mat to detail their plans. Nothing says ‘we’re the political party to fix the country’ than a message on a beer mat eh?

Well you have to admire them for thinking outside the box and trying a new approach (in political communications) to reaching their target audience.