A couple of weeks ago I wrote about a controversial ad campaign which had been creating waves in the UK.
A pregnant nun, kissing priests and a priest and a nun caught in a compromising position – these are the visuals for ice cream brand Antonio Federici Gelato Italiano adverts which run alongside the strapline’s “Immaculately conceived” and “Ice cream is our religion“.
Despite a ruling by the Advertising Standards Authority (ASA) which stated the ads must be discontinued as they “made a mockery” of Roman Catholic beliefs, Federici are planning to reveal another advert which will be “a continuation of the theme“.
A spokesperson for the company brazenly stated: “We intend to defy the ASA’s ban and will publish another advert from the series before the Pope’s visit later this week.” She went on to say that Federici are “in the process of securing a series of billboards close to and along the planned route of the Pope’s cavalcade around Westminster Cathedral“.
Watch this space to see what Federici come up with to raise papal eyebrows!