Ragan’s PR Daily recently published a great list “12 outrageous PR stunts—and the lessons learned” and it’s well worth a read.

One of the quirkiest from the list involved a rebranding stunt – When GotVMail changed its name to Grasshopper, they sent 25,000 chocolate-covered grasshoppers by FedEx to the most influential people in America!

httpvh://youtu.be/RVnsbAkxnyM