As most of you know, I also blog on the Publicis D Healthcare site. Check out some of the topics discussed on the blog this week:
- Changes to the Pharma Code of Marketing Practice in Ireland: The Irish Pharmaceutical Healthcare Association (IPHA) has announced strict updates to its industry Code of Marketing Practice for the Pharmaceutical Industry.
- Video Consultations with Specialists Aid Treatment: The Archives of Dermatology this month published an interesting study on ‘teledermatology’ – the use of video conferencing to allow a primary care physician to ‘remote consult’ with a dermatologist – which had some interesting results.
- Pharmaceutical Sales Reps Gone Wild – A Docu-Spoof: Pharmaceutical sales is becoming a battle – survival of the fittest, the most engaging, those sales teams whose approach evolves to meet the needs of physicians. How are pharmaceutical reps coping in a rapidly changing environment? Check out this funny docu-spoof.