Perspectives on the intersection of marketing, technology & healthcare

The Internet is Like MTV….WTF?!

Digital marketing

Why are you here? Don’t you know the internet is ‘over’!? So says Prince anyway so it must be true. Singer-songwriter Prince is on the publicity trail as he’s about to release his latest album “20Ten” as a freebie with European newspapers and magazines. In the UK, fans will be able to get their hands one of 2.5millions CDs on…


Restaurant Uses iPads as Menus

Digital marketing

Not coming to a McDonalds near you…A restaurant in Sydney has managed to put itself well and truly on the map by swapping its dog eared menus for Apple iPads. ‘Global Mundo Tapas’ developed a menu app for the iPad which displays a menu with pictures of each dish (which can be changed daily if required), sends your order direct…