Perspectives on the intersection of marketing, technology & healthcare
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Study: Brands That Do Better Online Do Better Financially

PR, Social Media

I came across an interesting study over the weekend of the World’s “100 most valuable brands” which concluded that there was a clear and significant relationship between quality online consumer engagement and financial performance. Wetpaint/Altimeter group looked at how well these brands were engaging with consumers using social media and “how that engagement correlates with their most important financial metrics:…

235

PepsiCo Sponsored Blog Fizzes up in their Face

Marketing strategy, PR, Social Media

Just as advertising and corporate sponsorship keeps many print publications on our shelves, so too it keeps the wheels of the internet turning. More and more websites are integrating advertising platforms and negotiating sponsorship deals with big brands to ensure they’ve the cash to keep their online show on the road. However it’s often a fine line between making your…

185

I Need an iPhone 4 but Don’t Know Why

PR

I’ve watched this video a few times now and the nerd in me had a good ol’ snort each time. A clever video which highlights the power of brand ‘iPhone’ and the Apple marketing machine: httpvh://www.youtube.com/watch?v=FL7yD-0pqZg

234

Free Web Technology Conference in Dublin

Digital marketing

I’ve been to a couple of great events lately but with conferences costing €100 and upwards…not to mention time out of the office, it can be hard to pick and choose which conferences you can afford to attend…or not to attend as the case may be! There are a growing number of quality free events springing up all around the…

239

Pac-Man iPhone Wallpaper

Digital marketing

When Google transformed their homepage into a playable version of the classic video game Pac-Man, we were all hooked. In fact it’s estimated that the game resulted in $120m in lost productivity as workers spent much longer on the page than the usual 11 seconds it takes the average user to search. A Japanese company has now developed a nice…

195

Will the @earlybird Catch the Advertising Worm?

Marketing strategy, Social Media

Twitter is about to launch another brand-friendly revenue stream…a shopping twitter channel. The site had given people raised eyebrows in the past as people wondered how they planned to bring in any money! Earlier this year, Twitter began to answer that question by launching ‘promoted tweets’ and ‘sponsored trending topics’. Now they’re is upping the ante, according to Read Write…

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Should you be hiring a content marketing team?

At the end of last year Cisco announced a restructuring of global marketing and corporate communications, letting over 100 people go. This was part of a strategic shift from traditional marketing to ‘real time-personalised marketing communications’ from new CMO Karen Walker. The tech firm is now recruiting for over...

Healthcare & Medical below average for Google Ads performance (Study)

A new study from Wordstream on ‘Average Click-Through Rate in AdWords by Industry’ reveals that the engagement with Google Ads from the Healthcare and Medical category falls below average whilst competition is high. The importance of Google Adwords in Healthcare As we all live our lives propped up by...
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