Perspectives on the intersection of marketing, technology & healthcare

Lidl Big Trolley a Big Hit on Facebook

Digital marketing

In the run up to their 10th anniversary in Ireland, last month Lidl Ireland joined Facebook. In the last week they really started to grab consumers attention on the social network by launching a simple but effective competition on the site and earning themselves almost 5,500 ‘likes’ at the time of writing. Interesting when you consider that the ‘Boycott Tesco…


B2B Online Networking Brings in New Business

PR, Social Media

‘Social networking…that’s just for the likes of Coca Cola and Nike isn’t it? We’re mainly focused on B2B communications so it doesn’t really apply to us.’ If you’ve heard that before then read on. “A Global Survey of Business Social Networking“, commissioned by Regus has revealed that 40% of companies globally have successfully used social networks to find new customers,…


Top Ten ‘Most Shared’ News Sites

PR, Social Media

We all know that news – be it good or bad – spreads fast. However some news sites trump the rest in terms of having their content pushed out to the far corners of the internet. Are you keeping an eye on the sites that could have the most impact on you or your clients? Flowtown have analysed the news…


Taking the Twit out of Twitter

PR, Social Media

A couple of weeks ago I attended the Dublin Web Summit. Ray Nolan, one of the speakers and Founder of and, made a comment that stuck in my mind. He advised not to “tweet away your career” as he believes if you’re on Twitter all the time during your work day then you’re probably not doing your work…

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Should you be hiring a content marketing team?

At the end of last year Cisco announced a restructuring of global marketing and corporate communications, letting over 100 people go. This was part of a strategic shift from traditional marketing to ‘real time-personalised marketing communications’ from new CMO Karen Walker. The tech firm is now recruiting for over...

Healthcare & Medical below average for Google Ads performance (Study)

A new study from Wordstream on ‘Average Click-Through Rate in AdWords by Industry’ reveals that the engagement with Google Ads from the Healthcare and Medical category falls below average whilst competition is high. The importance of Google Adwords in Healthcare As we all live our lives propped up by...