Perspectives on the intersection of marketing, technology & healthcare
182

Parasailing Donkey – Promo Stunt or Blatant Cruelty?

Marketing strategy, PR

We all come up with some pretty ‘out there’ ideas from time to time but usually such crazy plans are vetoed by colleagues upon first review before they ever see the light of day! One of the most bizarre promotional stunts I’ve seen in a while took place last week. A parasailing company in the Russian resort of Golubitskaya parasailed…

277

What’s the Worst That Could Happen?

PR, Social Media

Never underestimate the power of an irrate mother. One disgruntled and ‘shocked’ Glaswegian parent went head to head with Coca-Cola after a promotional campaign for Dr. Pepper on Facebook saw references to an infamous porn video appear on her 14 year old daughters status updates. Part of the ‘What’s the Worse That Could Happen’ creative, Coca-Cola developed a Facebook application…

179

Tips for PR People from the SB Post

PR

Incase you missed it, Catherine O’Mahony took the opportunity to outline some tips for PR people on contacting journalists in yesterday’s Sunday Business Post. Some of these tips should be well known to experienced PR people but for those new to PR, these are a must read. Regardless, getting advice on public relations from a journalist’s point of view never…

181

Queen Advert Banned for Scaring Commuters

Marketing strategy

Watch this and imagine seeing it on the luas on the way to work…. httpvh://www.youtube.com/watch?v=o9WtEmTLp1Y&feature=player_embedded In London this digital display advert, promoting the “Bloody Mary: Killer Queen Exhibit” at the London Dungeon, has been pulled from tube stations for scaring the bejesus out of commuters. A spokesman for the London Dungeon told Newslite.tv that they are “amazed by the ASA’s…

162

Press Conferences Apple-Style: Criticise the Media through Song

PR

So incase you’ve been living under a rock for the last few weeks – newsflash – there’s a problem with the iPhone 4. Essentially the issue is with the phone’s antenna which means if you hold it the way you would a normal mobile phone, your signal drops off. A phone without phone signal. A phone that you can’t hold…

365

Will Your Undies Withstand the Next Curry?

Marketing strategy, PR

I came across these great adverts by Australian underwear brand, Bonds, today – they’re part of the company’s “Say no to Dodgy Undies” campaign which was run in Australia a few months ago. Not just an ad campaign, the creative was launched off the back of a survey of 1100 Australian men to find out their underwear habits. The results…

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Should you be hiring a content marketing team?

At the end of last year Cisco announced a restructuring of global marketing and corporate communications, letting over 100 people go. This was part of a strategic shift from traditional marketing to ‘real time-personalised marketing communications’ from new CMO Karen Walker. The tech firm is now recruiting for over...

Healthcare & Medical below average for Google Ads performance (Study)

A new study from Wordstream on ‘Average Click-Through Rate in AdWords by Industry’ reveals that the engagement with Google Ads from the Healthcare and Medical category falls below average whilst competition is high. The importance of Google Adwords in Healthcare As we all live our lives propped up by...
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