Perspectives on the intersection of marketing, technology & healthcare
172

Justin Timberlake Takes to the Drink and to Directing

Marketing strategy

Justin Timberlake is now in the advertising and the tequila business. Not in the sense that he’s liquored up whilst starring in ads. Rather JT has launched ‘901 Tequila‘ – apparently the smoothest tequila ever (a contradiction in terms!?) – and has also directed the adverts for the brand which will air in the States in the coming months. The…

213

Daily Star Don’t Check their Facts & Get Rumbled

Digital marketing

Earlier this week I wrote about a very questionable story published by the Daily Star in the UK in which they claimed a movie and videogame based on killer, Raoul Moat, was in the works. They even published the supposed cover of the videogame – “Grand Theft Auto: Rothbury”. Surprise surprise, the paper have now admitted there wasn’t a word…

190

The Good, The Bad & The Ugly PR Behind the BP Oil Spill

PR

The BP oil spill in the Gulf of Mexico is the largest offshore oil spill in US history. BP have finally managed to put a temporary cap on the well which has spewed out between 94 million and 184 million gallons of oil into the sea.  The flow of oil is now stopped for the first time in 87 days….

198

Turning Tramp into Lady – Introducing Cami Secret

Digital marketing

Are you self conscious wearing low cut tops in the office? Feel your boss is oggling ‘the girls’? Now there’s a product for you…the Cami Secret…and it comes in a ‘range of designer colours’! Unbelievably this is not a joke. Who the hell would buy this? People better start hoping they don’t get me as their Secret Santa! httpvh://www.youtube.com/watch?v=DZFY2I-EWQY&feature=player_embedded#at=92 First…

240

Daily Star in Hot Water over Raoul Moat Video Game Story

Digital marketing

So it’s Summer, it’s silly season and as such the pace of life in the nation’s newsrooms is that bit slower. However in the UK, the Daily Star’s newsroom have reportedly taken this relaxed vibe to the next level and put their heads down on their desks and allegedly ‘dreamed up’ a story. Yesterday the tabloid posted a story by…

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Should you be hiring a content marketing team?

At the end of last year Cisco announced a restructuring of global marketing and corporate communications, letting over 100 people go. This was part of a strategic shift from traditional marketing to ‘real time-personalised marketing communications’ from new CMO Karen Walker. The tech firm is now recruiting for over...

Healthcare & Medical below average for Google Ads performance (Study)

A new study from Wordstream on ‘Average Click-Through Rate in AdWords by Industry’ reveals that the engagement with Google Ads from the Healthcare and Medical category falls below average whilst competition is high. The importance of Google Adwords in Healthcare As we all live our lives propped up by...
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