Perspectives on the intersection of marketing, technology & healthcare

Northern Irish Get Naked to Attract Cross-Border Shoppers

Marketing strategy, Social Media

A retail outlet center in Northern Ireland has launched a new campaign to lure people back into cross-border shopping. So what are they doing to grab peoples attention? Putting a bunch of naked Irish people on display. This time last year a host of independent surveys covering shopping centres in Newry, Enniskillen, Banbridge and Strabane showed that cash-strapped Irish people…


Dragon to Breathe Fire into Newstalk

Digital marketing

A story in the Sunday Tribune yesterday revealed that Newstalk reporter Chris O’Donoghue is to take over from Claire Byrne on the Breakfast show when she leaves at the end of the month. At just 26 years of age, it’s a big move for O’Donoghue. That said he’s very confident and personable on air so he should settle in well…


2010 Web Awards Open for Nominations

Digital marketing

Nominations are now open for the 2010 Realex Payments Web Awards. There are some interesting categories this year, including: Best Facebook Page for a Business or Organisation Best eCommerce / Services Website Best SME/Small Business Website Best Mobile Application Best Social Media Campaign Best (Guerilla) Social Media Campaign (one with zero budget) Get your thinking cap on and get nominating!


Golden Pages App Launched with a Video

PR, Social Media

Truvo, the company behind the Golden Pages, have officially launched the new Golden Pages iPhone app with a video. ‘The Golden Pages Journey’ follows a phone book and it’s ‘friends’ around Dublin city and ends with a shot of the app on a smartphone. There are some nice touches in this video such as the phonebooks circling the wheel of…


How much Massive can you Pack in a Jazz?

Social Media

Car manufacturer Honda, have been running a campaign in Australia to highlight how spacious their new car, the Honda Jazz (also known as the Honda Fit), really is. The series of videos which garnered almost 350,000 views in their first week alone, aim to show you that the Jazz really “fits anything you can imagine“. To that end the folks…


The Story Behind the ‘Girl Who Quit Her Job’ Viral

Social Media

So yesterday you probably saw one of the thousands of tweets, Facebook posts or forwarded emails about the girl who quit her job by emailing her boss and work colleagues a series of pictures of herself. The story made the news on a host of websites, blogs and media outlets such as CBS. “Jenny” was sick of her boss’s attitude…

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Should you be hiring a content marketing team?

At the end of last year Cisco announced a restructuring of global marketing and corporate communications, letting over 100 people go. This was part of a strategic shift from traditional marketing to ‘real time-personalised marketing communications’ from new CMO Karen Walker. The tech firm is now recruiting for over...

Healthcare & Medical below average for Google Ads performance (Study)

A new study from Wordstream on ‘Average Click-Through Rate in AdWords by Industry’ reveals that the engagement with Google Ads from the Healthcare and Medical category falls below average whilst competition is high. The importance of Google Adwords in Healthcare As we all live our lives propped up by...