Perspectives on the intersection of marketing, technology & healthcare
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Tech PR Company Locks Swords with Wired magazine

PR

Should PR companies blog and should they dare to criticise journalists or publications? These are things which are being debated after a UK PR company disagreed with an article by Wired magazine and, in a bold move, blogged about ‘why Wired is always wrong’.

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In Pictures: Forbes Best-Ever Social Media Campaigns

Social Media

Forbes.com has outlined what they think are the top ten social media campaigns and illustrated these through pictures. This is worth a look as it gives a quick snapshot of the creativity and quality of delivery required to make a real impact online and get people talking. Click here to go to the Forbes Best-Ever Social Media Campaigns.

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Should you be hiring a content marketing team?

Fiat have teamed up with British music group Faithless to develop 'Tweak your Nipple' and 'Feelin Good'. The 'Feelin Good' advert premiered last weekend and is being heralded as the World's first 'prommercial'.

Healthcare & Medical below average for Google Ads performance (Study)

Fiat have teamed up with British music group Faithless to develop 'Tweak your Nipple' and 'Feelin Good'. The 'Feelin Good' advert premiered last weekend and is being heralded as the World's first 'prommercial'.
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