A clever campaign by P&G in Stockholm mixing online and offline marketing to great effect. A Facebook game app was created controlling a shooting robotic arm in a train station which took aim at white laundry. Stain a piece of clothing and win a prize…watch the video for more info.
Medication non-adherence is a significant issue in modern healthcare and one which poses a challenge for healthcare marketing and PR professionals as well as the medical community. An infographic from the US sheds light on the issue and highlights the importance of communication when it comes to compliance with prescribed medicine.
Victoria’s Secret launch a clever QR code advert sure to stop some traffic.
Anti-smoking billboard campaign in the US will feature lungs which get healthier over time to encourage people to kick the habit.
When you think of a doodle what do you think of? Transforming the learning process? Innovative thinking? Or just scribbles on the page of a daydreamer? Check out this video and article with Sunni Brown, a woman who’s trying to lead a ‘doodle revolution’.