Johnson and Johnson Gyno have created quite an interesting women’s health initiative. They’ve developed an integrated film campaign for the Chinese market which drives traffic to a microsite, www.xiaov.com (littleV.com). There ladies can log onto an online diary written by consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.

Click here to view the video on Adsoftheworld.com.

Little V - diary of a vagina from Johnson and Johnson Gyno