A new website, TheJournal.ie is set to launch in early October. The site is brought to us by the brothers behind Daft.ie who were inspired by the Huffington Post to create a “community site based around news”.

The online news outlet will have five journalists and an editor (Jennifer O’Connell) on staff with the aim of posting 60 stories a day to the site.

The volume of readers comments and interest in each story will be gauged and content steered accordingly. Journalists will recieve regular updates on what stories are proving most popular.

The Journal will be fuelled by money from advertisers. Brian Fallon said:

Online advertising can pay for online journalism. Ten per cent of ad spend in Ireland is now online. In the UK that figure is 22 per cent. Ireland is going to catch up in the next few years.”

Read more about the new site here.