Tipp-ex have developed a clever interactive YouTube video to promote the brand. ‘Shoot the Bear’ asks you to help a hunter who is about to be attacked by a bear. If the hunter doesn’t shoot the bear, you can type in what you’d like him to do…I typed in ‘dance with the bear’ and sure enough boogie on down they did!
Try it yourself here and see what you can make them do…
For other great YouTube videos and takeovers, check this out.