These days it can seem like everyone is talking about social media…you can even go to the cinema and see a movie about the creation of Facebook, the World’s largest social network (The Social Network).
So if your business isn’t using social media to promote it’s offerings are you behind the curve? Apparently not…in fact you are just one of many businesses who haven’t yet embraced digital media.
The Social Media and Online PR Report 2010 from Econsultancy and bigmouthmedia was released last month and revealed that “some 40% of companies say they have “experimented with social media but have not done much”, while just over a third say they have done an “average amount”.
Here’s a handy infographic which summarises the key findings and reveals how businesses are using social media (or not, as the case may be!).
It claims to be “the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives” and is based on a survey of more than 800 companies and agencies carried out in August and September 2010.
It would want to be comprehensive since it costs €250 to download! If you’ve got the cash to spend you can get the full Social Media and Online PR Report 2010 here.
(h/t to Krishna De who has more detail on the report)