Truvo, the company behind the Golden Pages, have officially launched the new Golden Pages iPhone app with a video.

‘The Golden Pages Journey’ follows a phone book and it’s ‘friends’ around Dublin city and ends with a shot of the app on a smartphone. There are some nice touches in this video such as the phonebooks circling the wheel of ‘Molly Malone’s’ barrow.

httpvh://www.youtube.com/watch?v=MqJypbXnU0Q&feature=youtu.be

I’m not sure if the best way to highlight the convenience of a smartphone app is to focus on phonebooks speeding around town but the video would work well at a TV spot and does hold the viewers attention as the phonebooks move around well known parts of the city.

A phone directory is considered quite a traditional thing and in the minds of many people it has become an unnecessary tool. I personal cannot remember the last time I picked up the Golden Pages – I prefer to hit the internet or even call directory enquiries.

Developing an iPhone app is an obvious way for a traditional phone directory to become more relevant to modern consumers. The app itself is simple to use and has a share function so that you can tap to share the contact information by email or on Twitter or Facebook if you’re so inclined. You can also get directions to places of interest. To be honest though I was surprised the app doesn’t allow you to do more.

I was recently in Kerry wandering around Dingle looking for somewhere to eat and whipped out my iPhone and went to MenuPages for a recommendation. If the Golden Pages app allowed people to add reviews and rate particular businesses then it would be a much better resource.

The brand have been really upping their online presence recently and now have a Twitter account and a Facebook page. They also have a blog on which they’ve some special offers and giveaways.