It’s great that more and more free business events and networking evenings are springing up around the country. One such event is “Get Digital!” which is taking place on 22 October 2010 at DCU Business School.

The event is being run by DCU Business School with the DCU LINK Research Centre’s Techspectations Initiative and is supported by North Dublin Chamber of Commerce. The aim of the ‘mini-conference’ and workshop is to “introduce Irish business people and small to medium sized enterprises to digital marketing and e-commerce“.

They have some great speakers lined up (see below). Register here if you’d like to attend.

I’ve copied the programme info below and you can visit the Techspectations site for more details on the speakers.


1245: Registration

Plenary Session (QG13, DCU Business School)

1300: Introduction – Dr. Theo Lynn (Director, DCU LINK Research Centre)

1310: Opening Remarks – Prof. Ferdinand von Prondzynski (Robert Gordon University, Aberdeen)

1330: “You, me and .ie – Using TGI Data for Media Planning” – Eimear Faughnan (Kantar Media)

1355: “Branding and New Media” – Piaras Kelly (Edelman)

1420: “Silence in the Shallows – Understanding the Changing Definition of Adverting Campaigns” – Eamon Clerkin (Ti Chiara Consulting)

1445: “Future of Enterprise Cloud Applications” – Chris Ciauri (

Close of Plenary – Dr. Bernard Pierce (DCU Business School)

Coffee Break

Getting Started with Digital Advertising

1545: Introduction to Google Adwords, Analytics and Insights for Search – James Collins and Sara Fogarty (Google)

1630: Introduction to Facebook Ads and Facebook Places – Ciaran Quilty (Facebook)

1715: MSN, Windows Live Wave 4 and Bing: Digital Advertising with Microsoft – Paul Dalton and Aaron McGrath (Microsoft)

Selling on the Internet

1545: Introduction to Paypal – Martin Hennig (Paypal)

1610: – John Granville (

1635: Mick’s Garage: My Story – Ciaran Crean (Mick’s Garage)

1700: “Lessons Learned: From Single Person to Big Brand E-commerce” – Barry Sweeney (Elvery Sports)

The Future as a Cloud

1545: Cloud Computing and Azure – Cormac Keogh (Microsoft)

1610: Grappling with the Cloud – HR Locker: A Case Study – John Dennehy (Managing Director,HR Locker)

1635: Getting the right balance – StaffBalance: A Case Study – Ciaran McGowan (Staff Balance)

1700: “Growing a Business with Enterprise Cloud Applications” – Fiachra O’Corey (