Perspectives on the intersection of marketing, technology & healthcare


Tools & Life Hacks


Did social media adverse event reporting just get a little easier for Life Sciences companies?

Digital pharma, Social Media, Tools & Life Hacks

For companies in the Pharmaceutical and Life Science sectors, executing on social media strategies is more complex than in other industries. Legal and regulatory requirements mean attentive social media monitoring is required – both for customer engagement but also for adverse event reporting requirements. IMS have partnered with social media management platform, Hootsuite, on a tool for just that.


Seven tools to help you stop ‘faking it’

Tools & Life Hacks

Tools to help you increase your productivity and learn something new every day These days there seems to be no end to the things you ‘must’ or ‘should’ read. More than 27 millions pieces of content are exchanged every day in the US alone according to an AOL Nielsen study. That is a huge stack of books, articles, blog posts,…