Emily Maitlis reports on Facebook’s advertising model. Featuring a rare interview with Zuckerberg himself, the film tells the story of Facebook’s creation, looks at the accuracy of The Social Network movie, and examines Facebook’s plans to use the personal information it has collected to power a new kind of online advertising. Well worth a watch.
Twitter have published their review of 2011’s ‘hot topics’ showing the people, brands and issues that got people tweeting this year. In terms of brands hitting the list, Guinness makes the list of top five in the ‘Food and Drink’ category. Check out the list here.
Social media marketing can be tricky with a multitude of factors affecting each tweet or post including the timing of the engagement attempt. This infographic sheds some light on when is the best time to engage with people online (B2B and B2C).
Dreamworks creates an animation spoofing the Old Spice ads to promote the new ‘Puss in Boots’ movie